Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel="next" and rel="prev", both part of HTML4 and HTML5, to recognize archives and paged articles. A few years back, I was having a discussion with Nathan Rice, one of the developers of Genesis over how one […]Read: "rel=”next” & rel=”prev” for paginated archives"
I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.
In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 140 people. Yoast SEO is currently available for four open-source platforms and active on more than 12 million websites.
Besides Yoast, Marieke and I have invested in several companies. As a result, I also have several advisory roles for companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.
I’m 40 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 7 and 15 years old.
Outside of work I enjoy reading, photography and playing board games with my kids.
Yay!!! It’s there. After almost a year of coding, I dare say that my WordPress SEO plugin is finally to be called stable. That doesn’t mean there are no more bugs left to squash: I wish. It does mean though that I now strongly believe that it’s safe to run on smaller and bigger sites […]Read: "WordPress SEO by Yoast, version 1.0"
Recently, while working on the site for my father in law (in Dutch), I wanted to create an XML sitemap for the many publications on his site, that are downloadable PDF’s. I regularly add PDF’s to his site too, and since I’m a tad bit lazy I don’t want to keep updating the XML sitemap. So […]Read: "XML Sitemap PHP script"
At the end of March Twitter released a cool new feature called “Web Intents”. I didn’t really see the value of it till recently, but I’ve now started using it way more. When you have a Tweet button on your site, you’re already using the Web Intents API, but you can do way more cool […]Read: "Web Intents from Twitter"
A while back I outlined my system for preventing comment spam. One of the core fundamentals in there is that I send people an email to verify their email address before their comment is published. For this to work well, I need to trust on my email to be received. As it turns out, email […]Read: "Email Reliability: use an SPF record"
So it’s friday, I’ve been coding all day and I thought I’d share some of the cool snippets I’ve come across and/or developed today. I’ve mostly been working with Custom Post Types and Taxonomies, so let me share some of that goodness. Let’s geek out in a bit, but first let me show you why […]Read: "Custom Post Type Snippets to make you smile"
It seems every premium WordPress theme these days calls itself “SEO-friendly”. They’re usually not. So, I thought I’d lay down some WordPress SEO theme “rules” or “guidelines”. These guidelines will consist of WordPress SEO theme do’s and don’ts, starting out with the don’ts: WordPress SEO theme don’ts Put the site’s name first in the title […]Read: "WordPress SEO theme guidelines"
An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. There’s plenty of plugins out there […]Read: "HTML Sitemap for WordPress"
With all the WordPress theme frameworks that arose over the past few years, you’d almost forget what a normal WordPress theme looks like. Almost, because Yoast has got your back and we’re about to remind you! Check out our anatomy of a WordPress theme infographic: For reference, here is the copy in the infographic: Anatomy of a WordPress […]Read: "The anatomy of a WordPress theme"
I’ll be honest. I had not expected so many of my newsletter readers to start testing, but I’m deeply thankful that they (you) did. All your testing and your reports towards me allowed me to squash many many bugs, documentation inconsistencies and more over the last three days, resulting in one of the biggest changelogs […]Read: "WordPress SEO now in public beta"
Joost likes to talk about SEO, technical SEO and open source.
Kevin Indig talks to Joost about about the importance of schema for the web, the CMS landscape, and SEO fitness.
In this SiteGround webinar, Joost talks about the 2021 SEO trends.
Joost was interviewed by Sebastiaan van der Lans, WordProof’s founder. Watch them talk about what information on the web can be trusted and how to make the web a better place.
WordPress, Yoast SEO
Joost tells all about the latest version of the plugin, how it not only optimizes SEO on your site but behind the scenes there is a team of linguists helping you write more clearly and concisely.
Content SEO, Yoast SEO
Joost is presenting the exact same topic as he did 10 years ago at WordCamp Bulgaria, but with many improved suggestions! He talks about what changed but also what didn't change. Enjoy watching!
WordPress, Yoast SEO
Joost was interviewed by Andrea Di Rocco, founder of SOS WP and author of TUTTO SEO. They talk about Yoast SEO, the future of SEO, the difference between WordPress and other CMSs, and the role of schema.
Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.
Open source, Yoast SEO
[Dutch] In Top Names, Joost talks about Yoast, the work he and the company do for Wordpress and the importance of open source.
Open source, Technical SEO
Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.
Joost kicked off YoastCon 2019 with his talk about the meaning of SEO for everyone and how we help websites improve their findability, indexability and rankings.
If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.