Keyword research archives

Recent Keyword research articles

Keyword research for your Shopify or WooCommerce store

9 March 2022 | Edwin Toonen

When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products …

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Keyword research for your Shopify or WooCommerce store


Rank tracking: why you should monitor your keywords

13 January 2022 | 4 Comments | Edwin Toonen

Keywords. Optimization. Google rankings. Choose your goal, do the work, hope you win those top SERP positions. That’s why we do SEO in the first place, right? Of course, there’s a lot more to think about than just rankings and optimization. And if you’re getting enough visitors, and those visitors seem happy with your site …

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Rank tracking: why you should monitor your keywords

What is search intent and why is it important for SEO?

23 September 2021 | 4 Comments | Marieke van de Rakt

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?

Why focus on long-tail keywords?

22 September 2021 | 4 Comments | Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

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Why focus on long-tail keywords?



10 reasons your page won’t rank – even though it’s optimized

If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss ten possible reasons why your page is not ranking, …

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10 reasons your page won’t rank – even though it’s optimized

Keyword mistakes: 8 pitfalls you can easily avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people …

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Keyword mistakes: 8 pitfalls you can easily avoid