Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Rank tracking: why you should monitor your keywords

13 January 2022 | 4 Comments | Edwin Toonen

Keywords. Optimization. Google rankings. Choose your goal, do the work, hope you win those top SERP positions. That’s why we do SEO in the first place, right? Of course, there’s a lot more to think about than just rankings and optimization. And if you’re getting enough visitors, and those visitors seem happy with your site […]

Read: "Rank tracking: why you should monitor your keywords"
Rank tracking: why you should monitor your keywords


SEO in 2022: Your chance to shine!

29 December 2021 | 2 Comments | Edwin Toonen

Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2022 is not much different from the past couple of years: you still need to improve the same, but you need to set […]

Read: "SEO in 2022: Your chance to shine!"
SEO in 2022: Your chance to shine!

Picking an ecommerce platform: WooCommerce or Shopify?

22 December 2021 | 4 Comments | Edwin Toonen

Nowadays, building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will be between the two market leaders: Shopify and WooCommerce. Although both ecommerce platforms have a comparable feature set, they have a different philosophy. […]

Read: "Picking an ecommerce platform: WooCommerce or Shopify?"
Picking an ecommerce platform: WooCommerce or Shopify?

Yoast SEO 17.8: fixes and enhancements

14 December 2021 | 8 Comments | Edwin Toonen

Today, we present you Yoast SEO 17.8! While not the most exciting update in the history of Yoast SEO, we do want to get these fixes and enhancements out the door. With the holidays around the corner, this release should make sure that your favorite SEO plugin will function without issue into the new year. […]

Read: "Yoast SEO 17.8: fixes and enhancements"
Yoast SEO 17.8: fixes and enhancements

Yoast SEO 17.7: Introducing a free configuration workout

30 November 2021 | 4 Comments | Edwin Toonen

These past couple of months, we’ve brought you several innovative SEO workouts. Our workouts help break down specific SEO tasks so that you can follow a step-by-step process to fulfill these tasks. They are easy and practical, targeted at getting your work done without issue. In Yoast SEO 17.7, we’re introducing a new configuration workout […]

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Yoast SEO 17.7: Introducing a free configuration workout

SEO news November 2021: A core update, new Google Maps features, and the future of SEO

30 November 2021 | Edwin Toonen

It’s November, Black Friday has been and gone, but forget the sales — the best things in life are free. Just like our monthly Yoast SEO news webinar! Ready for a recap? We’ve got loads of SEO updates and industry news to spoil you with, so get comfortable and dive in. Sign up for our […]

Read: "SEO news November 2021: A core update, new Google Maps features, and the future of SEO"
SEO news November 2021: A core update, new Google Maps features, and the future of SEO


Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO

16 November 2021 | 3 Comments | Edwin Toonen

Yoast SEO 17.6 is out today. This new release brings several fixes and enhancements to improve how the plugin works. We’re getting it ready for the upcoming WordPress 5.9 release and we also included a great new feature for the News SEO add-on: a new way of generating XML sitemaps for news sites. News SEO […]

Read: "Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO"
Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO

What is the Google Site Kit plugin?

10 November 2021 | Edwin Toonen

Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, […]

Read: "What is the Google Site Kit plugin?"
What is the Google Site Kit plugin?