SEO copywriting archives

Recent SEO copywriting articles


Sustainable website growth and the role of SEO

Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know more about sustainable website growth and how SEO can help you, then read on! What …

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Sustainable website growth and the role of SEO

What is cornerstone content?

15 February 2022 | 2 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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What is cornerstone content?



Transition words: why and how to use them

17 December 2021 | 16 Comments | Marieke van de Rakt

Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are they exactly? Why are they so …

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Transition words: why and how to use them

How to write clear and SEO-friendly paragraphs

15 December 2021 | 14 Comments | Marieke van de Rakt

Paragraphs? Isn’t that what you get when you insert a white space after a bunch of sentences? Do you need to think about where to put that whitespace? Or can you just put one in whenever you feel like it? Well, writing correct and clear paragraphs is really important for the readability of a text. …

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How to write clear and SEO-friendly paragraphs



How to write an SEO-friendly introduction for a blog post

8 December 2021 | 9 Comments | Marieke van de Rakt

Google loves amazing content! We all know that, right? And what is THE most important part of a post or article? That very first paragraph! So, you should give that first paragraph some extra SEO love! The introduction of an article is of key importance to tell your audience what your story is about. Moreover, for Google, the introduction of a post is really important as well. But why is the …

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How to write an SEO-friendly introduction for a blog post