Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a great tool to get more people to your website? By optimizing your content for search …Read: "Why should you optimize your content for search engines?"
SEO copywriting archives
Recent SEO copywriting articles
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know more about sustainable website growth and how SEO can help you, then read on! What …Read: "Sustainable website growth and the role of SEO"
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …Read: "What is cornerstone content?"
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!Read: "10 tips for an awesome and SEO-friendly blog post"
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you …Read: "How to start a blog"
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are they exactly? Why are they so …Read: "Transition words: why and how to use them"
Paragraphs? Isn’t that what you get when you insert a white space after a bunch of sentences? Do you need to think about where to put that whitespace? Or can you just put one in whenever you feel like it? Well, writing correct and clear paragraphs is really important for the readability of a text. …Read: "How to write clear and SEO-friendly paragraphs"
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. This post will show you the characteristics of …Read: "How to create the right meta description"
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you …Read: "How to use headings on your site"
Google loves amazing content! We all know that, right? And what is THE most important part of a post or article? That very first paragraph! So, you should give that first paragraph some extra SEO love! The introduction of an article is of key importance to tell your audience what your story is about. Moreover, for Google, the introduction of a post is really important as well. But why is the …Read: "How to write an SEO-friendly introduction for a blog post"