SEO basics archives

Recent SEO basics articles



What is the difference between a keyword and a keyphrase?

27 March 2019 | 7 Comments | Iris Guelen

You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between …

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What is the difference between a keyword and a keyphrase?


What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …

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What is Google Search Console?

What are long-tail keywords?

13 December 2018 | 7 Comments | Willemien Hallebeek

“If you want your posts to rank, you should write about long-tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long-tail keywords? And why should you write about them? Here, we’ll explain what long-tail keywords are and how they can help you rank. Including examples! What are long-tail keywords? …

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What are long-tail keywords?




What is site structure and why is it important?

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence with your site’s structure which content will rank highest in the search engines. It’s also a very actionable part of your SEO strategy; you can …

Read: "What is site structure and why is it important?"
What is site structure and why is it important?