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Willemien Hallebeek

I’m the Manager Content at Yoast. I’ve got a passion for creating easy to understand content about difficult topics. Besides that, I love improving and structuring existing content to make sure users will find what they’re looking for.

You can find Willemien on: TwitterLinkedin

I started as Content Manager at Yoast in 2015. In 2017, I became the SEO blog team lead and spend most of my time creating publication schedules, coordinating our writers, and writing articles myself. In 2020 I became responsible for the content of yoast.com as a whole.

Before I started at Yoast I worked in communication and publishing at various companies. Amongst others, I led the launch of international websites for the European and Australian market at a large US medical company.

I live together with my husband Alain, our toddler Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables, and spending time outside running and horseback riding.

How to create the right meta description

14 December 2021 | 7 Comments | Willemien Hallebeek

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. This post will show you the characteristics of […]

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How to create the right meta description


Content maintenance strategy: 6 tips for a cleaner website

11 November 2021 | 11 Comments | Willemien Hallebeek

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that […]

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Content maintenance strategy: 6 tips for a cleaner website


10 copywriting tips – from experts to experts

18 October 2021 | 1 Comment | Willemien Hallebeek

Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or […]

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10 copywriting tips – from experts to experts


What is international SEO?

24 August 2021 | Willemien Hallebeek

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well […]

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What is international SEO?

Update or delete? Cleaning up old content on your site

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Before we […]

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Update or delete? Cleaning up old content on your site

Yoast SEO 16.9: An SEO workout to clean up your content

10 August 2021 | Willemien Hallebeek

If you want your pages to rank high in the search engines you need to keep your website fit. One way to keep your site in shape is to clean it up regularly; get rid of old, outdated content, and brush up those hidden gems you might have forgotten about, and put them in the […]

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Yoast SEO 16.9: An SEO workout to clean up your content

SEO for sports, fitness and gyms: 5 tips to get you ranking

Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you don’t need to be a tech expert to reach your sports and fitness SEO goals. […]

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SEO for sports, fitness and gyms: 5 tips to get you ranking