The Yoast SEO podcast A podcast series in which Joost de Valk (Founder and Chief Product Officer at Yoast) talks with well-known friends from the SEO world en-us clean Joost de Valk https://yoast.com/podcast/ episodic © 2020 Yoast podcasts@yoast.com podcasts@yoast.com Yoast Tue, 15 Mar 2022 08:09:37 +0000 https://yoast.com/app/uploads/2020/12/yoast_podcast_3300x3300.png The Yoast SEO podcast https://yoast.com/podcast/ Mike King on increasing CTR with personas and the power of internal linking Wed, 15 Sep 2021 13:00:00 +0000 Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 0:54 – Who is Mike King?
  • 4:01 – Importance of talking at conference for business
  • 5:34 – Technical SEO renaissance
  • 10:40 – The future of natural language generation
  • 15:01 – Should SEO starters use tools or not?
  • 17:33 – The power of internal linking
  • 21:32 – Increase CTR by using personas in SEO
  • 27:21 – An example of the iPullrank personas
  • 31:01 – Mike’s rapper career, and more of his future plans

]]> Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 0:54 – Who is Mike King?
  • 4:01 – Importance of talking at conference for business
  • 5:34 – Technical SEO renaissance
  • 10:40 – The future of natural language generation
  • 15:01 – Should SEO starters use tools or not?
  • 17:33 – The power of internal linking
  • 21:32 – Increase CTR by using personas in SEO
  • 27:21 – An example of the iPullrank personas
  • 31:01 – Mike’s rapper career, and more of his future plans

]]> Are technical SEOs flourishing, or in other words, is there a technical SEO renaissance? Listen to Mike King, founder of iPullrank, talk about the growing knowledge of SEOs, the power of internal linking, and how personas can improve your CTR. But that’s not all, Mike is not only talking about doing SEO. Listen to this podcast and hear about his rapping career, book, and his plans for the future. Are technical SEOs flourishing, or in other words, is there a technical SEO renaissance? Listen to Mike King, founder of iPullrank, talk about the growing knowledge of SEOs, the power of internal linking, and how personas can improve your CTR. But that’s not all, Mike is not only talking about doing SEO. Listen to this podcast and hear about his rapping career, book, and his plans for the future. 39:00 https://yoast.com/podcast/mike-king-2021/ clean 18 full Marcus Tandler on user experience, and a carbon neutral internet Wed, 21 Jul 2021 13:00:00 +0000 Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 2:01 – What do Ryte and Marcus do? 
  • 5:19 – How website UX is important for SEOs
  • 8:37 – How the field of SEO changed into holistic SEO
  • 14:14 – What Ryte does to make the internet more carbon neutral
  • 18:35 – Blocking crawlers to save energy
  • 21:51 – Where is Ryte going in the next few years?
  • 23:51 – A good thing about the differentiating of SEO tools 
  • 28:50 – How Ryze predicts important KPIs
  • 35:46 – Is website speed a big ranking factor?  
  • 38:09 – Discover the patterns in Core Web Vital updates
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Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 2:01 – What do Ryte and Marcus do? 
  • 5:19 – How website UX is important for SEOs
  • 8:37 – How the field of SEO changed into holistic SEO
  • 14:14 – What Ryte does to make the internet more carbon neutral
  • 18:35 – Blocking crawlers to save energy
  • 21:51 – Where is Ryte going in the next few years?
  • 23:51 – A good thing about the differentiating of SEO tools 
  • 28:50 – How Ryze predicts important KPIs
  • 35:46 – Is website speed a big ranking factor?  
  • 38:09 – Discover the patterns in Core Web Vital updates
]]>
In this episode a passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of course, they also talk about SEO. Are you interested in an in-depth conversation about website user experience, SEO tools and holistic SEO, and want to discover patterns in Core Web Vitals updates? Listen to this episode! In this episode a passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of course, they also talk about SEO. Are you interested in an in-depth conversation about website user experience, SEO tools and holistic SEO, and want to discover patterns in Core Web Vitals updates? Listen to this episode! 46:00 https://yoast.com/podcast/marcus-tandler-podcast/ clean 16 full
Cindy Krum on passage ranking, PWA, voice search and MobileMoxie SEO tools Wed, 07 Jul 2021 13:00:00 +0000 Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 1:18 – Passage ranking: Google indexing text fragments
  • 4:02 – Progressive Web App (PWA) in search results
  • 8:26 – Making indexed information accessible for all languages
  • 11:52 – Cindy’s take on the future of SEO
  • 14:06 – All about MobileMoxie’s (new) tools
  • 16:07 – The benefits of MoblieMoxies ‘page-oscope’
  • 19:18 – How coders help Google by adding markup
  • 22:52 – The importance of Core web vitals
  • 25:56 – New idea: a JSON-LD version for a URL
  • 29:30 – Why everyone, including big brands, should use WordPress
  • 30:57 – The future of voice search
  • 34:45 – New idea: Markup the first paragraph of news articles as speakable.

]]> Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 1:18 – Passage ranking: Google indexing text fragments
  • 4:02 – Progressive Web App (PWA) in search results
  • 8:26 – Making indexed information accessible for all languages
  • 11:52 – Cindy’s take on the future of SEO
  • 14:06 – All about MobileMoxie’s (new) tools
  • 16:07 – The benefits of MoblieMoxies ‘page-oscope’
  • 19:18 – How coders help Google by adding markup
  • 22:52 – The importance of Core web vitals
  • 25:56 – New idea: a JSON-LD version for a URL
  • 29:30 – Why everyone, including big brands, should use WordPress
  • 30:57 – The future of voice search
  • 34:45 – New idea: Markup the first paragraph of news articles as speakable.

]]> Cindy Krum, Founder & CEO of MobileMoxie, and Joost talk about the ever-changing realm of SEO. Luckily, both these experts are never out of fresh innovative ideas for SEO. For example, they think about passage ranking, PWA in search results, a JSON-LD only version of a URL and voice search. Listen to this episode if you want to get inspired and discover their eyes on the SEO future. Cindy Krum, Founder & CEO of MobileMoxie, and Joost talk about the ever-changing realm of SEO. Luckily, both these experts are never out of fresh innovative ideas for SEO. For example, they think about passage ranking, PWA in search results, a JSON-LD only version of a URL and voice search. Listen to this episode if you want to get inspired and discover their eyes on the SEO future. 43:00 https://yoast.com/podcast/cindy-krum/ clean 15 full Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO Wed, 23 Jun 2021 13:00:00 +0000 Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 4:21 – What is a good future proof SEO strategy?
  • 6:25 – How to improve your E-A-T and the role of schema in this
  • 11:13 – How to measure if E-A-T changes have an effect
  • 12:54 – The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
  • 19:06 – Actionable tips on how to build trust on a certain topic
  • 20:10 – The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
  • 26:29 – Why SEO is getting more important than paid ads
  • 28:52 – The benefits of using WordPress and Yoast for E-A-T and structured data
  • 31:58 – Is it profitable to start a new e-commerce space nowadays?
  • 36:24 – The closeness and helpfulness of the SEO community
  • 39:24 – The one thing that people should do to improve their E-A-T
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Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 4:21 – What is a good future proof SEO strategy?
  • 6:25 – How to improve your E-A-T and the role of schema in this
  • 11:13 – How to measure if E-A-T changes have an effect
  • 12:54 – The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
  • 19:06 – Actionable tips on how to build trust on a certain topic
  • 20:10 – The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
  • 26:29 – Why SEO is getting more important than paid ads
  • 28:52 – The benefits of using WordPress and Yoast for E-A-T and structured data
  • 31:58 – Is it profitable to start a new e-commerce space nowadays?
  • 36:24 – The closeness and helpfulness of the SEO community
  • 39:24 – The one thing that people should do to improve their E-A-T
]]>
Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the E-commerce space to EAT. She thinks that EAT is one of the biggest focus points that Google has been emphasising and she gives hands-on tips on how to improve the expertise, authoritativeness and trustworthiness of a website. Besides that, Lily and Joost talk about the future of E-commerce spaces, SERPs “People also ask” and Paid Ads. And as a bonus, they will tell you how they experience the closeness and benefits of the SEO community. Listen to this episode if you want to hear about EAT and Google’s next steps from these experts! Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the E-commerce space to EAT. She thinks that EAT is one of the biggest focus points that Google has been emphasising and she gives hands-on tips on how to improve the expertise, authoritativeness and trustworthiness of a website. Besides that, Lily and Joost talk about the future of E-commerce spaces, SERPs “People also ask” and Paid Ads. And as a bonus, they will tell you how they experience the closeness and benefits of the SEO community. Listen to this episode if you want to hear about EAT and Google’s next steps from these experts! 42:00 https://yoast.com/podcast/lily-ray/ clean 14 full
Nichola Stott on running, hiring and evaluating an SEO agency! Wed, 26 May 2021 13:00:00 +0000 Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 1:47 – When should you hire an agency?
  • 7:52 – Should you keep doing parts of SEO yourself as a business owner?
  • 12:24 – What you should look for in and expect from an agency?
  • 15:12 – What a good client looks like for Erudite agency
  • 17:04 – Budgeting for your SEO and content strategy
  • 19:13 – What to expect when starting to work with an SEO agency?
  • 21:35 – At what point does a business not need an agency anymore?
  • 24:19 How often do agencies and customers communicate?
  • 26:27 How to keep your agency up to date on the latest news and research in SEO?
  • 34:02 – In what way do easy-to-use CMSs change agency work?
  • 40:44 – The most important KPIs for an agency to report on
]]>
Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 1:47 – When should you hire an agency?
  • 7:52 – Should you keep doing parts of SEO yourself as a business owner?
  • 12:24 – What you should look for in and expect from an agency?
  • 15:12 – What a good client looks like for Erudite agency
  • 17:04 – Budgeting for your SEO and content strategy
  • 19:13 – What to expect when starting to work with an SEO agency?
  • 21:35 – At what point does a business not need an agency anymore?
  • 24:19 How often do agencies and customers communicate?
  • 26:27 How to keep your agency up to date on the latest news and research in SEO?
  • 34:02 – In what way do easy-to-use CMSs change agency work?
  • 40:44 – The most important KPIs for an agency to report on
]]>
Nichola Stott, owner of Erudite, shares practical tips on how and when to hire an SEO agency, how to evaluate them and how her agency always stays on top of the latest news. She explains what collaboration with clients means to her and how often agencies and clients communicate. Listen to this episode to take a deep dive in the world of SEO agencies! Nichola Stott, owner of Erudite, shares practical tips on how and when to hire an SEO agency, how to evaluate them and how her agency always stays on top of the latest news. She explains what collaboration with clients means to her and how often agencies and clients communicate. Listen to this episode to take a deep dive in the world of SEO agencies! 43:00 https://yoast.com/podcast/nichola-stott/ clean 13 full
Marieke van de Rakt on readability, product marketing and leading Yoast Wed, 12 May 2021 11:00:00 +0000

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 1:20 – How Marieke became the CEO of Yoast
  • 4:20 – The origin of the readability analysis in Yoast SEO
  • 7:52 – The importance of readability
  • 12:53 – Readability analysis changes in the past 5 years
  • 18:12 – Product copy and SEO
  • 26:14 – Using video in your marketing
  • 28:39 – What led up to Marieke becoming the CEO of Yoast?
  • 31:40 – What a conversion rate and Marieke’s PhD conclusion have in common
  • 38:42 – How Marieke sees the core values of Yoast

]]>

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 1:20 – How Marieke became the CEO of Yoast
  • 4:20 – The origin of the readability analysis in Yoast SEO
  • 7:52 – The importance of readability
  • 12:53 – Readability analysis changes in the past 5 years
  • 18:12 – Product copy and SEO
  • 26:14 – Using video in your marketing
  • 28:39 – What led up to Marieke becoming the CEO of Yoast?
  • 31:40 – What a conversion rate and Marieke’s PhD conclusion have in common
  • 38:42 – How Marieke sees the core values of Yoast

]]>
Writing easy to read texts can be hard, especially when you're writing for a niche audience that expects you to use certain difficult words. Listen to this episode of the Yoast SEO podcast to hear our CEO, Marieke van de Rakt, talk about making even the hardest online texts easy to read. It doesn't matter if you are a webshop owner selling pens or a Criminology student explaining difficult topics in a paper, everyone can do it! Best of all: your website visitors (and therefore Google) will praise you for it. Writing easy to read texts can be hard, especially when you're writing for a niche audience that expects you to use certain difficult words. Listen to this episode of the Yoast SEO podcast to hear our CEO, Marieke van de Rakt, talk about making even the hardest online texts easy to read. It doesn't matter if you are a webshop owner selling pens or a Criminology student explaining difficult topics in a paper, everyone can do it! Best of all: your website visitors (and therefore Google) will praise you for it. 43:00 https://yoast.com/podcast/marieke-van-de-rakt/ clean 12 full
Kristopher Jones on entrepreneurship, investments and ecommerce Fri, 30 Apr 2021 13:00:00 +0000 Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 2:55 – Building and scaling a business
  • 7:24 – How Kristopher deals with career paths of people in agencies
  • 13:39 – What challenges do Kristopher’s clients struggle with?
  • 19:07 – Investing in companies
  • 20:38 – Kristopher’s technology accelerator buildings
  • 23:59 – The hybrid working environment
  • 27:34 – Kristopher tells about Special Guests, his entertainment booking platform
  • 35:22 – Why eCommerce businesses are on Kristopher’s investment wish list

 

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Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 2:55 – Building and scaling a business
  • 7:24 – How Kristopher deals with career paths of people in agencies
  • 13:39 – What challenges do Kristopher’s clients struggle with?
  • 19:07 – Investing in companies
  • 20:38 – Kristopher’s technology accelerator buildings
  • 23:59 – The hybrid working environment
  • 27:34 – Kristopher tells about Special Guests, his entertainment booking platform
  • 35:22 – Why eCommerce businesses are on Kristopher’s investment wish list

 

]]>
Serial entrepreneur and SEO Kristopher Jones loves talking business. And that's exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers' heart pumping faster is eCommerce. This all started with Pepperjam - a family business - and now continues with all kinds of projects of which one involves great names from the music industry. Listen to this episode to learn more about Kristopher's view on business that will at some point always include SEO. Serial entrepreneur and SEO Kristopher Jones loves talking business. And that's exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers' heart pumping faster is eCommerce. This all started with Pepperjam - a family business - and now continues with all kinds of projects of which one involves great names from the music industry. Listen to this episode to learn more about Kristopher's view on business that will at some point always include SEO. 44:00 https://yoast.com/podcast/kristopher-jones/ clean 11 full
Kevin Indig on SEO at Shopify and ecommerce Wed, 21 Apr 2021 13:00:00 +0000 Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.

  • 2:52 – Kevin explaining his passion for SEO
  • 4:48 – How Kevin starts an SEO process
  • 10:02 – Alternatives to Google’s search engine
  • 13:58 – How the SEO world becomes more interesting as a whole
  • 24:55 – How Shopify merchants can use video for SEO
  • 27:23 – The way Shopify sees the success of its merchants
  • 31:59 – Shopify’s growth during the pandemic
  • 36:42 – How Kevin spends his time on SEO at Shopify
  • 39:55 – What added SEO value Shopify offers merchants

 

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Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.

  • 2:52 – Kevin explaining his passion for SEO
  • 4:48 – How Kevin starts an SEO process
  • 10:02 – Alternatives to Google’s search engine
  • 13:58 – How the SEO world becomes more interesting as a whole
  • 24:55 – How Shopify merchants can use video for SEO
  • 27:23 – The way Shopify sees the success of its merchants
  • 31:59 – Shopify’s growth during the pandemic
  • 36:42 – How Kevin spends his time on SEO at Shopify
  • 39:55 – What added SEO value Shopify offers merchants

 

]]>
In this episode of the Yoast SEO podcast, Joost talks to Kevin Indig, Director of SEO at Shopify. Besides sharing his views on the marketing software landscape and telling where his passion for SEO comes from, Kevin provides you with practical tips on how to use video for your webshop. If you are curious to learn more about SEO, e-commerce platforms, and webshop optimization, this is one for you! In this episode of the Yoast SEO podcast, Joost talks to Kevin Indig, Director of SEO at Shopify. Besides sharing his views on the marketing software landscape and telling where his passion for SEO comes from, Kevin provides you with practical tips on how to use video for your webshop. If you are curious to learn more about SEO, e-commerce platforms, and webshop optimization, this is one for you! 45:00 https://yoast.com/podcast/kevin-indig/ clean 10 full
Phil Nottingham on improving your online video strategy Wed, 31 Mar 2021 13:00:00 +0000 Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.

Topics:

  • 3:37 – What makes Video SEO so hard?
  • 6:40 – Scaling up with video
  • 10:26 – Hosting your videos on YouTube
  • 15.16 – Combining multiple content forms in a strategy
  • 18:17 – Video strategies for Facebook
  • 20:00 – Facebook live and YouTube live
  • 21:55 – Long-form live video content
  • 23:57 – General applicable forms of video content
  • 27.05 – Acting tips
  • 30:05 – Using an autocue or not?
  • 33.00 – Technical side of Video SEO
  • 38.40 – How Phil keeps up with video developments
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Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.

Topics:

  • 3:37 – What makes Video SEO so hard?
  • 6:40 – Scaling up with video
  • 10:26 – Hosting your videos on YouTube
  • 15.16 – Combining multiple content forms in a strategy
  • 18:17 – Video strategies for Facebook
  • 20:00 – Facebook live and YouTube live
  • 21:55 – Long-form live video content
  • 23:57 – General applicable forms of video content
  • 27.05 – Acting tips
  • 30:05 – Using an autocue or not?
  • 33.00 – Technical side of Video SEO
  • 38.40 – How Phil keeps up with video developments
]]>
Lights, sound, action! The world of video has no secrets for Phil Nottingham. Name it and he's been there and done that. From acting, directing, television broadcasting and working as a stuntman (!) all the way to online video techniques and strategy. He's done it all. So if there's one thing Phil will teach you in this podcast episode, it's picking the right video strategy for your company. His neverending curiosity to what's there to improve will inspire you to hit that 'record' button! Lights, sound, action! The world of video has no secrets for Phil Nottingham. Name it and he's been there and done that. From acting, directing, television broadcasting and working as a stuntman (!) all the way to online video techniques and strategy. He's done it all. So if there's one thing Phil will teach you in this podcast episode, it's picking the right video strategy for your company. His neverending curiosity to what's there to improve will inspire you to hit that 'record' button! 41:00 https://yoast.com/podcast/phil-nottingham/ clean 9 full
Kate Toon on improving your SEO copywriting skills Fri, 19 Mar 2021 14:00:00 +0000 Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up:

Topics

  • 4:04 – What makes SEO copywriting hard
  • 7:00 – Kate’s fear of public speaking and why she loves Clubhouse
  • 14:57 – What has changed in SEO copywriting in the last decade?
  • 23:20 – How can we make people better at SEO copywriting?
  • 25:00 – Kate’s writing process
  • 29:35 – Improved readability and SEO through page layout
  • 35:05 – What about structured data and backlinks?
  • 38:32 – Pick the CMS that fits your needs

Follow Kate on Twitter or check out her website!

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Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up:

Topics

  • 4:04 – What makes SEO copywriting hard
  • 7:00 – Kate’s fear of public speaking and why she loves Clubhouse
  • 14:57 – What has changed in SEO copywriting in the last decade?
  • 23:20 – How can we make people better at SEO copywriting?
  • 25:00 – Kate’s writing process
  • 29:35 – Improved readability and SEO through page layout
  • 35:05 – What about structured data and backlinks?
  • 38:32 – Pick the CMS that fits your needs

Follow Kate on Twitter or check out her website!

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Kate Toon is a copywriting superhero. She lives and breathes great quality copy. If you are an online copywriter, content marketer or SEO, listening to her conversation with Joost will make you definitely double check your texts. During this episode, Kate will provide you with some helpful tips to improve your SEO copywriting skills and share her views on things that stand in the way of great web content (like bad website design!). Ever wondered if you should worry about Schema while writing? Or having difficulties picking the right CMS for your content? Kate will provide you with answers in this episode. Enjoy listening! Kate Toon is a copywriting superhero. She lives and breathes great quality copy. If you are an online copywriter, content marketer or SEO, listening to her conversation with Joost will make you definitely double check your texts. During this episode, Kate will provide you with some helpful tips to improve your SEO copywriting skills and share her views on things that stand in the way of great web content (like bad website design!). Ever wondered if you should worry about Schema while writing? Or having difficulties picking the right CMS for your content? Kate will provide you with answers in this episode. Enjoy listening! 45:00 https://yoast.com/podcast/kate-toon/ clean 8 full
Rand Fishkin on building a business in the online marketing world Wed, 03 Mar 2021 14:00:00 +0000 These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

  • 1:37 – What is SparkToro
  • 3:52 – Building an online marketing business
  • 11:16 – Are the current big SEO tools competing for the same audience and does that make specialization the way to go?
  • 14:43 – The maturity of the SEO space: pay attention and you’ll notice the cycle
  • 17:09 – There’s no SEO in SparkToro’s marketing
  • 21:08 – How SparkToro’s audience comparison tool works
  • 23:15 – Rand introduces a new SparkToro feature that will show a change in audience interest over time
  • 24:28 – Publicly launching minimal viable features versus the complete feature?
  • 26:37 – How to market new features: target the mass or seek amplifiers?
  • 32:47 – ‘Old’ SEO and marketing principles that still are applicable today and probably will be forever
  • 35:26 – How Rand got such a big Twitter following and how reach and engagement work for him
  • 40:09 – Rand’s most important channels
  • 45:23 – Joost explains WordProof

 

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These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

  • 1:37 – What is SparkToro
  • 3:52 – Building an online marketing business
  • 11:16 – Are the current big SEO tools competing for the same audience and does that make specialization the way to go?
  • 14:43 – The maturity of the SEO space: pay attention and you’ll notice the cycle
  • 17:09 – There’s no SEO in SparkToro’s marketing
  • 21:08 – How SparkToro’s audience comparison tool works
  • 23:15 – Rand introduces a new SparkToro feature that will show a change in audience interest over time
  • 24:28 – Publicly launching minimal viable features versus the complete feature?
  • 26:37 – How to market new features: target the mass or seek amplifiers?
  • 32:47 – ‘Old’ SEO and marketing principles that still are applicable today and probably will be forever
  • 35:26 – How Rand got such a big Twitter following and how reach and engagement work for him
  • 40:09 – Rand’s most important channels
  • 45:23 – Joost explains WordProof

 

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Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come across on his journey. Like: when is a product feature good enough for release? Should your marketing messages appeal to your mass customer audience or the potential amplifiers and influencers that help you expand your reach? Should you jump on every marketing bandwagon or do the 'old' SEO principles still apply? Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come across on his journey. Like: when is a product feature good enough for release? Should your marketing messages appeal to your mass customer audience or the potential amplifiers and influencers that help you expand your reach? Should you jump on every marketing bandwagon or do the 'old' SEO principles still apply? 49:00 https://yoast.com/podcast/rand-fishkin/ clean 7 full
Jes Scholz on SEO beyond Google Search Wed, 17 Feb 2021 14:00:00 +0000 What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That’s one key takeaway from this episode for you already.

These are the topics that Jes and Joost will cover in this episode, with minutes indicating when that topic comes up in the recording:

  • 1:55 – What the online marketing looks like in markets without Google and Apple
  • 4:50 – How Jes sees and uses Google Discover for her customers
  • 9:10 – The perfect knowledge graph is the one that connects your brand’s entities to topics that interest your audience
  • 16:40 – Influencing the knowledge graph (and the perks of being a publisher)
  • 19:30 – Is investing in Google Discover worth it?
  • 23:47 – How to deal with all different image sizes on platforms like Google Discover and social media?
  • 27:44 – what role does Google Lens play in the Google ecosystem?
  • 32:25 – The importance of Schema and API for news and e-commerce sites
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What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That’s one key takeaway from this episode for you already.

These are the topics that Jes and Joost will cover in this episode, with minutes indicating when that topic comes up in the recording:

  • 1:55 – What the online marketing looks like in markets without Google and Apple
  • 4:50 – How Jes sees and uses Google Discover for her customers
  • 9:10 – The perfect knowledge graph is the one that connects your brand’s entities to topics that interest your audience
  • 16:40 – Influencing the knowledge graph (and the perks of being a publisher)
  • 19:30 – Is investing in Google Discover worth it?
  • 23:47 – How to deal with all different image sizes on platforms like Google Discover and social media?
  • 27:44 – what role does Google Lens play in the Google ecosystem?
  • 32:25 – The importance of Schema and API for news and e-commerce sites
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If you think you know the world of SEO, think twice. Because in this episode of the Yoast SEO Podcast, Jes Scholz (International Digital Director at Ringier) will provide you with a view on SEO beyond Google Search. She will show you the value of tools like Google Discover, Google News, and Google Lens, but also share her experience outside the Google ecosystem. If you think you know the world of SEO, think twice. Because in this episode of the Yoast SEO Podcast, Jes Scholz (International Digital Director at Ringier) will provide you with a view on SEO beyond Google Search. She will show you the value of tools like Google Discover, Google News, and Google Lens, but also share her experience outside the Google ecosystem. 44:00 https://yoast.com/podcast/jes-scholz/ clean 6 full
Purna Virji, on building your brand on LinkedIn Wed, 10 Feb 2021 14:00:00 +0000 From journalism, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees’ personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples.

These topics are covered in this episode:

  • How SEA results can help to improve your SEO
  • Identifying your white space as a company
  • The value of key employees on LinkedIn
  • How to grow engagement
  • LinkedIn advertising
  • Other forms of content on LinkedIn to start using
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From journalism, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees’ personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples.

These topics are covered in this episode:

  • How SEA results can help to improve your SEO
  • Identifying your white space as a company
  • The value of key employees on LinkedIn
  • How to grow engagement
  • LinkedIn advertising
  • Other forms of content on LinkedIn to start using
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Great engagement and strong brand recognition sometimes look like to be reserved for the big names on this planet. In this podcast, Purna Virji (Senior Content Solutions Evangelist at LinkedIn) will prove the opposite by providing you with helpful insights and practical tips for building a strong brand on LinkedIn. For example, by telling you about the importance of personal profiles, the use of different content forms, and improving your advertising strategy for faster growth and success. Great engagement and strong brand recognition sometimes look like to be reserved for the big names on this planet. In this podcast, Purna Virji (Senior Content Solutions Evangelist at LinkedIn) will prove the opposite by providing you with helpful insights and practical tips for building a strong brand on LinkedIn. For example, by telling you about the importance of personal profiles, the use of different content forms, and improving your advertising strategy for faster growth and success. 43:00 https://yoast.com/podcast/purna-virji/ clean 5 full
Jason Barnard, on taking a deep dive into Brand SERPs Wed, 20 Jan 2021 14:00:00 +0000 It’s not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it’s important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.

This is what you will learn by listening to the podcast:

  • The importance of the About us page on your website
  • How to discover if your brand has a brand SERP or if one is starting to form
  • How to explain to Google that you are a certain entity and your namesakes are not you
  • Maintaining your knowledge panel
  • The importance of rich site links in your brand SERP
  • That knowledge panels differ around the world
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It’s not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it’s important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.

This is what you will learn by listening to the podcast:

  • The importance of the About us page on your website
  • How to discover if your brand has a brand SERP or if one is starting to form
  • How to explain to Google that you are a certain entity and your namesakes are not you
  • Maintaining your knowledge panel
  • The importance of rich site links in your brand SERP
  • That knowledge panels differ around the world
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Jason Barnard (founder and CEO of Kalicube) does a lot and there are a lot of Jason Barnards. Having multiple namesakes and multiple careers confuses Google. But, Jason would not be this Jason if he wouldn't have a way to help Google understand your (product) name or brand with the goal of improving your brand's representation there. That's what this episode is mainly about: making sure your brand or name is represented in your Brand SERP on Google as you desire it to be. Jason Barnard (founder and CEO of Kalicube) does a lot and there are a lot of Jason Barnards. Having multiple namesakes and multiple careers confuses Google. But, Jason would not be this Jason if he wouldn't have a way to help Google understand your (product) name or brand with the goal of improving your brand's representation there. That's what this episode is mainly about: making sure your brand or name is represented in your Brand SERP on Google as you desire it to be. 46:00 https://yoast.com/podcast/jason-barnard/ clean 4 full
Jon Henshaw, on hreflang, Coywolf and Apple Wed, 06 Jan 2021 14:00:00 +0000 As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as a Lead SEO Analyst and is the founder of Coywolf – a marketing and technology news platform.

This is what you can expect to learn in this episode:

  • How the SEO toolset landscape changed over the past years
  • What Coywolf is and does
  • Why hreflang actually does not help with optimizing your website for international searches
  • Will the Apple Search Engine alter the search landscape?

 

50% discount on a Coywolf subscription

Because Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf. A regular subscription is priced at $84 a year, but it’s reduced to $42 for our dear listeners! You only need to enter the code yoast upon checkout on the website.

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As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as a Lead SEO Analyst and is the founder of Coywolf – a marketing and technology news platform.

This is what you can expect to learn in this episode:

  • How the SEO toolset landscape changed over the past years
  • What Coywolf is and does
  • Why hreflang actually does not help with optimizing your website for international searches
  • Will the Apple Search Engine alter the search landscape?

 

50% discount on a Coywolf subscription

Because Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf. A regular subscription is priced at $84 a year, but it’s reduced to $42 for our dear listeners! You only need to enter the code yoast upon checkout on the website.

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Are you ready to turn your view on search and international SEO upside down? Because that is what Jon Henshaw and Joost de Valk will do in this episode of the Yoast SEO Podcast. They will not only discuss ‘the good old days’ of SEO but also share their sharp views on the future of search. Ever heard of the Apple Search Engine? If you have an Apple device, you are probably using it on a daily basis already! Did the podcast episode with Aleyda trigger you to look into hreflang? Jon says it doesn’t actually help you optimize your site for international searches. Boom! Are you ready to turn your view on search and international SEO upside down? Because that is what Jon Henshaw and Joost de Valk will do in this episode of the Yoast SEO Podcast. They will not only discuss ‘the good old days’ of SEO but also share their sharp views on the future of search. Ever heard of the Apple Search Engine? If you have an Apple device, you are probably using it on a daily basis already! Did the podcast episode with Aleyda trigger you to look into hreflang? Jon says it doesn’t actually help you optimize your site for international searches. Boom! 42:00 https://yoast.com/podcast/jon-henshaw/ clean 3 full
Aleyda Solis, on international SEO Wed, 23 Dec 2020 14:00:00 +0000 This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience for your business. In this episode, she will share her broad, international SEO knowledge. Including tactics for optimizing your local or multi-language websites and videos.

A glimpse of the discussed topics:

  • The future of remote working
  • How SEO is evolving into a general marketing strategy
  • What to take into account when striving for better video results
  • Difficulties regarding optimizing your website for local and language-based search

Enjoy this episode!

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This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience for your business. In this episode, she will share her broad, international SEO knowledge. Including tactics for optimizing your local or multi-language websites and videos.

A glimpse of the discussed topics:

  • The future of remote working
  • How SEO is evolving into a general marketing strategy
  • What to take into account when striving for better video results
  • Difficulties regarding optimizing your website for local and language-based search

Enjoy this episode!

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Aleyda Solis (founder of Orainti and co-founder of remoters.net) is an SEO consultant, author, speaker, and remote working enthusiast. In this episode, Aleyda and Joost will talk about how SEO is becoming a general marketing strategy, why you should not focus on getting your videos shown in search results on YouTube and the impact Schema could have on optimizing for local and language-based searchers. Aleyda Solis (founder of Orainti and co-founder of remoters.net) is an SEO consultant, author, speaker, and remote working enthusiast. In this episode, Aleyda and Joost will talk about how SEO is becoming a general marketing strategy, why you should not focus on getting your videos shown in search results on YouTube and the impact Schema could have on optimizing for local and language-based searchers. 51:00 https://yoast.com/podcast/aleyda-solis/ clean 2 full
Christi Olson, on Search Engine Marketing Wed, 09 Dec 2020 14:00:00 +0000 In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.
A glimpse of the discussed topics:

  • 3:35 – Name changes of Bing and the components of the algorithm
  • 6:50 – What SEOs can learn from SEA tactics – and the other way around
  • 14:06 – How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
  • 26:53 – How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
  • 32:20 – Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
  • 36:50 – Christi’s advice for business that don’t know if they should invest in SEO or paid search?
  • 41:20 – Important Bing Webmaster tools updates from the past months
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In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.
A glimpse of the discussed topics:

  • 3:35 – Name changes of Bing and the components of the algorithm
  • 6:50 – What SEOs can learn from SEA tactics – and the other way around
  • 14:06 – How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
  • 26:53 – How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
  • 32:20 – Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
  • 36:50 – Christi’s advice for business that don’t know if they should invest in SEO or paid search?
  • 41:20 – Important Bing Webmaster tools updates from the past months
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Christi Olson (Head of Search for Global Media at Microsoft) and Joost de Valk (Founder of and Chief Product Officer at Yoast) share their views on Search Engine Marketing, both paid and organic. Listen to this honest conversation about changes in the world of SEM and how this affects all companies that want to outrank their competitors. Christi Olson (Head of Search for Global Media at Microsoft) and Joost de Valk (Founder of and Chief Product Officer at Yoast) share their views on Search Engine Marketing, both paid and organic. Listen to this honest conversation about changes in the world of SEM and how this affects all companies that want to outrank their competitors. 49:00 https://yoast.com/podcast/christi-olson/ clean 1 full