Site structure archives

Recent Site structure articles

What type of content should a cornerstone article be?

31 January 2019 | 6 Comments | Marieke van de Rakt

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …

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What type of content should a cornerstone article be?

How to rank high in Google

23 November 2018 | 8 Comments | Marieke van de Rakt

“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is …

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How to rank high in Google

What is site structure and why is it important?

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence with your site’s structure which content will rank highest in the search engines. It’s also a very actionable part of your SEO strategy; you can …

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What is site structure and why is it important?

Crawl efficiency: making Google’s crawl easier

16 October 2018 | 6 Comments | Joost de Valk

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend on …

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Crawl efficiency: making Google’s crawl easier

6 questions about redirects for SEO

3 July 2018 | 18 Comments | Edwin Toonen

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach than serving them an annoying, user experience breaking 404 message. Redirects …

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6 questions about redirects for SEO

The context of internal links

Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how …

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The context of internal links

What is the difference between tags and categories?

4 April 2018 | 28 Comments | Edwin Toonen

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …

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What is the difference between tags and categories?


Create a website with SEO in mind: Content optimization

20 October 2017 | 23 Comments | Michiel Heijmans

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both …

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Create a website with SEO in mind: Content optimization