Site structure archives

Recent Site structure articles

6 site structure mistakes and how to avoid them!

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Read: "6 site structure mistakes and how to avoid them!"
6 site structure mistakes and how to avoid them!

Why you should use a focus keyphrase only once

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus …

Read: "Why you should use a focus keyphrase only once"
Why you should use a focus keyphrase only once

SEO tutorial for beginners: How to start with SEO?

If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this …

Read: "SEO tutorial for beginners: How to start with SEO?"
SEO tutorial for beginners: How to start with SEO?

Everyday website optimization: 6 tasks for your daily SEO routine

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things …

Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
Everyday website optimization: 6 tasks for your daily SEO routine

Improving the content SEO fitness of your website

11 February 2021 | 3 Comments | Marieke van de Rakt

Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to …

Read: "Improving the content SEO fitness of your website"
Improving the content SEO fitness of your website

What are breadcrumbs? Why are they important for SEO?

10 February 2021 | 2 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

Read: "What are breadcrumbs? Why are they important for SEO?"
What are breadcrumbs? Why are they important for SEO?

How to perfect the category page of your online store

1 February 2021 | 10 Comments | Edwin Toonen

The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d …

Read: "How to perfect the category page of your online store"
How to perfect the category page of your online store

The ultimate guide to content SEO

26 January 2021 | 6 Comments | Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

Read: "The ultimate guide to content SEO"
The ultimate guide to content SEO

How to plan an SEO campaign for higher rankings

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …

Read: "How to plan an SEO campaign for higher rankings"
How to plan an SEO campaign for higher rankings

How to optimize your homepage

21 January 2021 | 19 Comments | Edwin Toonen

Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! …

Read: "How to optimize your homepage"
How to optimize your homepage