Link building archives

Recent Link building articles

Clean up your site structure: how to reorganize your website

4 January 2021 | Willemien Hallebeek

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it …

Read: "Clean up your site structure: how to reorganize your website"
Clean up your site structure: how to reorganize your website

What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a …

Read: "What are sponsored, nofollow and ugc links, and why use them?"
What are sponsored, nofollow and ugc links, and why use them?


15 advanced link building tactics & tips to boost your SEO

25 April 2019 | 19 Comments | Kristopher Jones

Link building remains the SEO industry’s white elephant. Many proclaim that link building is spammy, dead, and even harmful to your SEO. But link building remains a primary part of an effective performance-based SEO strategy. And when executed properly contributes to higher organic search rankings. I recently gave a presentation at YoastCon 2019 outlining my …

Read: "15 advanced link building tactics & tips to boost your SEO"
15 advanced link building tactics & tips to boost your SEO

5 link building DON’Ts you didn’t know about

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …

Read: "5 link building DON’Ts you didn’t know about"
5 link building DON’Ts you didn’t know about

Link building from a holistic SEO perspective

Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …

Read: "Link building from a holistic SEO perspective"
Link building from a holistic SEO perspective

What is off-page SEO?

25 January 2018 | 29 Comments | Edwin Toonen

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off-page SEO?

What are ranking signals?

4 September 2017 | 5 Comments | Marieke van de Rakt

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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What are ranking signals?

Ranking your local business part 4: Inbound links

17 August 2017 | 11 Comments | David Mihm

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another …

Read: "Ranking your local business part 4: Inbound links"
Ranking your local business part 4: Inbound links

Link building with Dixon Jones (Majestic)

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Dixon Jones has …

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Link building with Dixon Jones (Majestic)