Ecommerce SEO archives

Recent Ecommerce SEO articles

Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO

8 April 2020 | 3 Comments | Edwin Toonen

With restaurants, shops and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their business going. Luckily, many customers are searching for ways to support their local businesses. One of the ways for a restaurant to keep serving people is by offering local pickup of meals. All …

Read: "Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO"
Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO


Checkout field validation: tips and tricks

25 August 2017 | 5 Comments | Jimmy Comack

When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and …

Read: "Checkout field validation: tips and tricks"
Checkout field validation: tips and tricks

Tools to improve your online marketing campaign

9 August 2017 | 15 Comments | Michiel Heijmans

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very regular basis in a variety of projects. Some of these tools …

Read: "Tools to improve your online marketing campaign"
Tools to improve your online marketing campaign

SEO for B2B and B2C – what are the differences?

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

Read: "SEO for B2B and B2C – what are the differences?"
SEO for B2B and B2C – what are the differences?

Case study: SEO of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

Read: "Case study: SEO of an online shop"
Case study: SEO of an online shop


AMP for eCommerce

7 October 2016 | 10 Comments | Michiel Heijmans

In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website can use it to optimize their mobile SEO. …

Read: "AMP for eCommerce"
AMP for eCommerce


7 ways to increase sales by creating trust

9 June 2016 | 44 Comments | Michiel Heijmans

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. Through the years, we’ve often advised people …

Read: "7 ways to increase sales by creating trust"
7 ways to increase sales by creating trust