22 September 2020
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Michiel Heijmans
Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online …
Read: "How to turn your online customer into a brand ambassador"
15 September 2020
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Michiel Heijmans
Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s …
Read: "Low-budget branding for small businesses"
10 August 2020
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Michiel Heijmans
Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …
Read: "Positioning your store in the online market"