Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 7.7: New snippet editor & better snippet variables

26 June 2018 | 65 Comments | Edwin Toonen

The snippet editor is one of the core pieces of technology in Yoast SEO. It helps you build snippets that truly stand out in the search results to get you traffic. To make this vital piece future-proof and to update it with new features, we needed to rebuild it. In Yoast SEO 7.7, you’ll find […]

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Yoast SEO 7.7: New snippet editor & better snippet variables

Yoast SEO 7.6: Shorter meta descriptions are back ¯\_(ツ)_/¯

5 June 2018 | 42 Comments | Edwin Toonen

Well, it was fun while it lasted. In Yoast SEO 7.6, we’re reverting the snippet length for meta descriptions in the snippet editor to follow Google’s latest change. That’s not all though, we’ve also updated our support for the Russian language, added transition words for Catalan, redirect support for WP-CLI and fixed several bugs. Find […]

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Yoast SEO 7.6: Shorter meta descriptions are back ¯\_(ツ)_/¯


Structured data for recipes: getting content read out loud

23 May 2018 | 18 Comments | Edwin Toonen

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing […]

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Structured data for recipes: getting content read out loud

Yoast SEO 7.5: Привет, Россия

15 May 2018 | 13 Comments | Edwin Toonen

The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eighth most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can […]

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Yoast SEO 7.5: Привет, Россия

Yoast SEO 7.4: Enhanced image support

Please welcome to the stage: Yoast SEO 7.4! In this release, we’ve squashed a number of bugs and focused on enhancing the way Yoast SEO works with Open Graph images. We also made some other enhancements that improve the way the plugin functions. Happy updating! Improved handling of images Images are very important for several […]

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Yoast SEO 7.4: Enhanced image support



What is the difference between tags and categories?

4 April 2018 | 28 Comments | Edwin Toonen

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is […]

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What is the difference between tags and categories?