SEO copywriting archives

Recent SEO copywriting articles

Case study: SEO of a mom blog

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner …

Read: "Case study: SEO of a mom blog"
Case study: SEO of a mom blog

Is my website over-optimized?

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, …

Read: "Is my website over-optimized?"
Is my website over-optimized?

My post ranks, but I don’t get any traffic

7 February 2017 | 9 Comments | Marieke van de Rakt

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to …

Read: "My post ranks, but I don’t get any traffic"
My post ranks, but I don’t get any traffic

SEO basics: SEO fact or fiction?

18 January 2017 | 7 Comments | Marieke van de Rakt

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? …

Read: "SEO basics: SEO fact or fiction?"
SEO basics: SEO fact or fiction?

Yoast SEO 4.1: Mobile snippets and German readability

17 January 2017 | 7 Comments | Joost de Valk

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …

Read: "Yoast SEO 4.1: Mobile snippets and German readability"
Yoast SEO 4.1: Mobile snippets and German readability

Why you should NOT write clickbait headlines

15 December 2016 | 4 Comments | Marieke van de Rakt

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not …

Read: "Why you should NOT write clickbait headlines"
Why you should NOT write clickbait headlines

Use Yoast SEO to make your content findable

25 October 2016 | 5 Comments | Marieke van de Rakt

If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …

Read: "Use Yoast SEO to make your content findable"
Use Yoast SEO to make your content findable

The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten

16 September 2016 | 2 Comments | Willemien Hallebeek

TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers gadgets for tech geeks, and they’re just launching a tech hub and a market intelligence platform. Boris seems to be a busy guy! Luckily he found time to answer some questions for our new series “5 …

Read: "The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten"
The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten


Yoast SEO 3.3: content analysis

14 June 2016 | 67 Comments | Joost de Valk

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center …

Read: "Yoast SEO 3.3: content analysis"
Yoast SEO 3.3: content analysis