SEO copywriting archives

Recent SEO copywriting articles

Create a website with SEO in mind: Content optimization

20 October 2017 | 23 Comments | Michiel Heijmans

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both …

Read: "Create a website with SEO in mind: Content optimization"
Create a website with SEO in mind: Content optimization

What are headlines and taglines, and how do you optimize them?

20 September 2017 | 1 Comment | Michiel Heijmans

At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and …

Read: "What are headlines and taglines, and how do you optimize them?"
What are headlines and taglines, and how do you optimize them?


What are ranking signals?

4 September 2017 | 5 Comments | Marieke van de Rakt

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

Read: "What are ranking signals?"
What are ranking signals?


Case study: SEO for architect websites

13 July 2017 | 11 Comments | Meike Hendriks

In this Ask Yoast case study: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive into this architectural website to see what improvements can be made …

Read: "Case study: SEO for architect websites"
Case study: SEO for architect websites

Case study: SEO of a photographer’s site

13 June 2017 | 15 Comments | Meike Hendriks

Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: …

Read: "Case study: SEO of a photographer’s site"
Case study: SEO of a photographer’s site

Meta keywords: why we don’t use them – and neither should you

17 May 2017 | Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

Read: "Meta keywords: why we don’t use them – and neither should you"
Meta keywords: why we don’t use them – and neither should you

SEO for B2B and B2C – what are the differences?

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

Read: "SEO for B2B and B2C – what are the differences?"
SEO for B2B and B2C – what are the differences?

Case study: SEO of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

Read: "Case study: SEO of an online shop"
Case study: SEO of an online shop