SEO copywriting archives

Recent SEO copywriting articles

We researched longer meta descriptions: here are our findings

23 April 2018 | 51 Comments | Michiel Heijmans

A few months ago Google changed the length of the meta description from 160 to 320 characters. This caused quite a buzz in the SEO community and a lot of people wanted to know whether they should change their own crafted meta descriptions. In the meantime, we already changed the length of the meta description …

Read: "We researched longer meta descriptions: here are our findings"
We researched longer meta descriptions: here are our findings


What is thin content?

At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …

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What is thin content?

How to add focus to your text with Yoast SEO Insights

16 February 2018 | 17 Comments | Edwin Toonen

Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide …

Read: "How to add focus to your text with Yoast SEO Insights"
How to add focus to your text with Yoast SEO Insights

How to create SEO-friendly copy in a foreign language

8 February 2018 | 9 Comments | Marieke van de Rakt

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …

Read: "How to create SEO-friendly copy in a foreign language"
How to create SEO-friendly copy in a foreign language

Case study: Appealing content for a real estate site

8 February 2018 | 3 Comments | Meike Hendriks

In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target …

Read: "Case study: Appealing content for a real estate site"
Case study: Appealing content for a real estate site

SEO copywriting for multilingual and multi-regional sites

7 February 2018 | 12 Comments | Fleur Heesen

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why …

Read: "SEO copywriting for multilingual and multi-regional sites"
SEO copywriting for multilingual and multi-regional sites

What’s the difference between an H1 heading and the SEO title?

Writers tend to put some real thought into their titles. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading …

Read: "What’s the difference between an H1 heading and the SEO title?"
What’s the difference between an H1 heading and the SEO title?