SEO copywriting archives

Recent SEO copywriting articles

SEO for a new website: the very first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

Read: "SEO for a new website: the very first things to do"
SEO for a new website: the very first things to do

10 tips to streamline your blog content workflow

5 July 2021 | Willemien Hallebeek

Content production seems quite simple, in principle. You come up with an idea, write about it, do some SEO checks and click publish. Simple, right? In reality, it hardly ever turns out that way, especially if you’re working with a team. Miscommunications, last-minute changes, confusion about what needs to happens when. We’ve all been there! …

Read: "10 tips to streamline your blog content workflow"
10 tips to streamline your blog content workflow

The 6 most common SEO mistakes and how to avoid them

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites are making similar mistakes. Here, we’ll give you an overview of …

Read: "The 6 most common SEO mistakes and how to avoid them"
The 6 most common SEO mistakes and how to avoid them


The readability checks in Yoast SEO: a closer look with our linguists

This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add …

Read: "The readability checks in Yoast SEO: a closer look with our linguists"
The readability checks in Yoast SEO: a closer look with our linguists

4 creative writing exercises to improve your writing

12 May 2021 | 18 Comments | Fleur Heesen

Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space …

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4 creative writing exercises to improve your writing

5 years of writing readable content with Yoast SEO

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely right. That’s why we introduced a readability analysis in our Yoast SEO plugin five years …

Read: "5 years of writing readable content with Yoast SEO"
5 years of writing readable content with Yoast SEO


Why you should use a focus keyphrase only once

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus …

Read: "Why you should use a focus keyphrase only once"
Why you should use a focus keyphrase only once