Content SEO archives

Recent Content SEO articles

My post ranks, but I don’t get any traffic

7 February 2017 | 9 Comments | Marieke van de Rakt

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to …

Read: "My post ranks, but I don’t get any traffic"
My post ranks, but I don’t get any traffic

SEO basics: SEO fact or fiction?

18 January 2017 | 7 Comments | Marieke van de Rakt

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? …

Read: "SEO basics: SEO fact or fiction?"
SEO basics: SEO fact or fiction?

Yoast SEO 4.1: Mobile snippets and German readability

17 January 2017 | 7 Comments | Joost de Valk

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …

Read: "Yoast SEO 4.1: Mobile snippets and German readability"
Yoast SEO 4.1: Mobile snippets and German readability

The sense and nonsense of XML sitemaps

17 January 2017 | 2 Comments | Edwin Toonen

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily …

Read: "The sense and nonsense of XML sitemaps"
The sense and nonsense of XML sitemaps

Why you should NOT write clickbait headlines

15 December 2016 | 4 Comments | Marieke van de Rakt

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not …

Read: "Why you should NOT write clickbait headlines"
Why you should NOT write clickbait headlines

Optimizing the searcher’s journey – Interview with Maile Ohye (Google)

18 November 2016 | 4 Comments | Edwin Toonen

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

Read: "Optimizing the searcher’s journey – Interview with Maile Ohye (Google)"
Optimizing the searcher’s journey – Interview with Maile Ohye (Google)

Use Yoast SEO to make your content findable

25 October 2016 | 5 Comments | Marieke van de Rakt

If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …

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Use Yoast SEO to make your content findable

The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten

16 September 2016 | 2 Comments | Willemien Hallebeek

TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers gadgets for tech geeks, and they’re just launching a tech hub and a market intelligence platform. Boris seems to be a busy guy! Luckily he found time to answer some questions for our new series “5 …

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The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten


Yoast SEO 3.3: content analysis

14 June 2016 | 67 Comments | Joost de Valk

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center …

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Yoast SEO 3.3: content analysis