Content SEO archives

Recent Content SEO articles


How to write an SEO-friendly introduction for a blog post

8 December 2021 | 9 Comments | Marieke van de Rakt

Google loves amazing content! We all know that, right? And what is THE most important part of a post or article? That very first paragraph! So, you should give that first paragraph some extra SEO love! The introduction of an article is of key importance to tell your audience what your story is about. Moreover, for Google, the introduction of a post is really important as well. But why is the …

Read: "How to write an SEO-friendly introduction for a blog post"
How to write an SEO-friendly introduction for a blog post

Your website needs SEO maintenance!

2 December 2021 | Marieke van de Rakt

In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And although these SEO tasks can be boring, your website needs you to execute them. Your website needs SEO love. I am …

Read: "Your website needs SEO maintenance!"
Your website needs SEO maintenance!

Image SEO: How to optimize your alt text and title text

1 December 2021 | 6 Comments | Joost de Valk

Adding images to your posts and product pages encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to provide your images with good alt attributes. Because alt text strengthens the message of your pages with …

Read: "Image SEO: How to optimize your alt text and title text"
Image SEO: How to optimize your alt text and title text

What queries are you ranking for, and with which pages?

23 November 2021 | 2 Comments | Camille Cunningham

When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking for those keywords is just a tiny part of the story. In reality, you could be ranking for queries you don’t even know about! In …

Read: "What queries are you ranking for, and with which pages?"
What queries are you ranking for, and with which pages?

Content maintenance strategy: 6 tips for a cleaner website

11 November 2021 | 11 Comments | Willemien Hallebeek

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that …

Read: "Content maintenance strategy: 6 tips for a cleaner website"
Content maintenance strategy: 6 tips for a cleaner website

The T in E-A-T: What is Trustworthiness? How can you achieve it?

27 October 2021 | Camille Cunningham

Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness …

Read: "The T in E-A-T: What is Trustworthiness? How can you achieve it?"
The T in E-A-T: What is Trustworthiness? How can you achieve it?

10 copywriting tips – from experts to experts

18 October 2021 | 1 Comment | Willemien Hallebeek

Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or …

Read: "10 copywriting tips – from experts to experts"
10 copywriting tips – from experts to experts

The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?

14 October 2021 | Camille Cunningham

The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust …

Read: "The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?"
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?

The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?

If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show relevant results for any term that people type in. It does, however, require some effort …

Read: "The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?"
The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?