Keyword research for SEO: the ultimate guide
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.
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I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.
I was the CEO of Yoast from January 2019 until November 2021. Now, I am the CMO, focussing on all things marketing at Yoast.
I’m married to Joost de Valk and we have four amazing children together.
What is cornerstone content?
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is […]
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Why and how to set up a blog on an ecommerce site
Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun, it is also a great marketing and SEO strategy. And because of that, ecommerce site […]
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10 tips for an awesome and SEO-friendly blog post
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!
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How to write an SEO-friendly conclusion
Does that very last paragraph even matter? Do you need to think about SEO at all if you’re writing a conclusion? Well… yes you do! That last paragraph is a very important one for your readers. And whatever is important for your readers, is important for Google as well! But why is a concluding paragraph […]
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Sustainable SEO: How to focus on a lasting SEO strategy
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitions in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re […]
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How to pick up SEO after you’ve neglected your site
The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease in organic traffic and want […]
Read: "How to pick up SEO after you’ve neglected your site"
How to start a blog
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you […]
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Looking back at Yoast in 2021
What a year it has been! Big things have happened within Yoast the company as well as in our Yoast SEO plugin. In this post, I look back at a wonderfully exciting 2021! In addition, I have asked Thijs de Valk – our brand new CEO – all kinds of questions to shine his light […]
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Transition words: why and how to use them
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are they exactly? Why are they so […]
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Marieke likes to talk about content strategy, readability, site structure, internal linking and company culture.
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How to improve the SEO fitness of your site
Content SEO
What to do to keep your website fit? In this talk, Marieke shows you 7 ways to improve the content SEO fitness of your website.
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Interview: Helping millions of users with SEO
WordPress
Marieke was a guest on Stratabeat's B2B Marketing Tech Talks, where she was interviewed by Stratabeat CEO Tom Shapiro. Watch the video to hear Marieke's thoughts on what's going on in the world of WordPress and SEO.
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Declutter your site structure
Internal linking, Site structure
In this talk, Marieke speaks about decluttering your site structure and how you can help customers and Google to understand websites better. She also explains how internal linking can help you outrank your competitors.
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Outrank your competition with a great content SEO strategy
Copywriting, Internal linking
In this talk at WordCamp India, Marieke explains the importance of SEO copywriting and internal linking. After that, she shares some practical tips to start optimizing your website today!
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Making a difference in the search engines with content SEO!
Content SEO
[Dutch] At WordCamp NL, Marieke spoke about how to make a difference and stand out in the search results with content SEO.
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Interview: Marieke about Yoast
Yoast SEO
Marieke was interviewed at WordCamp Finland (online), where she talked about her role at Yoast and shared more information about Yoast as a company.
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Importance of readability for SEO copywriting
Copywriting
In this talk, Marieke explains why people and search engines love copy that is easy to understand. She also covers 2020's Google trends and shares practical tips on how to improve your SEO copywriting for websites.
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Growing a multi-million dollar business with a WordPress plugin
Yoast SEO
In this talk at WordCamp Philadelphia, Joost and Marieke shared some of the highs and lows in growing the company. How did they grow out to be where they are now? And why is WordPress so important to Yoast? This and more you'll see in the video!
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WPCoffeeTalk: Interview with Marieke
Yoast SEO
Michelle Frechette interviewed Marieke for her WPCoffeeTalk Interview Series.
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Yoast funds & improving your SEO by improving your site structure
Site structure, Yoast Care fund, Yoast Diversity fund
In this talk, Marieke talks about the Yoast Diversity fund, the Yoast Care fund and why diversity is so important. In addition, she provides tips to improve your site structure.
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Interview: Torque Magazine
Yoast Diversity fund, Yoast SEO
In front of the Yoast booth at WordCamp US, Marieke talks about the game "sjoelen", the Yoast Diversity fund, and shares tips for first time WordCamp attendees.
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Prejudices, women and diversity
Diversity
At WordCamp Nijmegen, Marieke talked about prejudices, women and diversity. In the end she offers solutions that can contribute to more equality and inclusion within society!
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Interview: SEO myths and the #1 optimization effort that hurts your rank
Yoast SEO
Marieke was interviewed about the Yoast SEO WordPress plugin.
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How to engage your online audience: Lessons from the field of education
Site structure, Yoast Academy
Marieke and Jesse talk about how people process information and how you can help users by making your content clear and understandable to comprehend.
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Improving your internal linking structure
Internal linking, Site structure
At WordCamp Europe 2018, Marieke shared 3 tips on how to improve your site structure.
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Thrive for the future – the business of open source
Open source
Marieke and Joost discuss why having a business model around open source projects is so important. Enjoy watching!