How to add social profiles for Google’s knowledge graph

Google introduced a feature called a knowledge graph to help search user research a topic faster and more in depth than before.

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What is Google’s knowledge graph?

The knowledge graph provides quick access to information related to the search term. It typically appears in a scroll area above the search or to the right of search results. This is handled entirely on Google’s side so you may not see a knowledge graph for every search term.

Google's knowledge graph

Social profiles

Google’s knowledge graph can include social profiles. Yoast SEO allows you to output the code required for Google to find your site’s official social profiles. Depending on whether your site is for an organization or a person, you’ll need to add the social profiles differently.

Social profiles for your organization

To set the social profiles for your organization, follow these steps:

  1. Log in to your WordPress website.

    When you’re logged in, you will be in your ‘Dashboard’.

  2. Click on ‘SEO’.

    On the left-hand side, you will see a menu. In that menu, click on ‘SEO’.

  3. Click on ‘Social’.

    The ‘SEO’ settings will expand providing you additional options. Click on ‘Social’.

  4. Click on the ‘Accounts’ tab.

  5. Enter your social profile information.

  6. Click ‘Save Changes’.

Social profiles for a person

If you’ve chosen ‘person’ in the search appearance settings for your site, then the social profiles are taken from the chosen author’s user profile on the website. Learn more about how to add those.

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