User eXperience (UX) archives

Recent User eXperience (UX) articles


Customer reviews increase users’ trust

6 December 2021 | 2 Comments | Camille Cunningham

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website is the right use of …

Read: "Customer reviews increase users’ trust"
Customer reviews increase users’ trust


How to improve the accessibility of your website

6 September 2021 | Camille Cunningham

Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content is. Fortunately, awareness is growing and platforms such as WordPress offer lots of possibilities to …

Read: "How to improve the accessibility of your website"
How to improve the accessibility of your website



Page experience: a new Google ranking factor

7 July 2021 | 2 Comments | Edwin Toonen

Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is now …

Read: "Page experience: a new Google ranking factor"
Page experience: a new Google ranking factor

How to get ratings and reviews for your online business

31 May 2021 | 4 Comments | Edwin Toonen

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how …

Read: "How to get ratings and reviews for your online business"
How to get ratings and reviews for your online business


6 site structure mistakes and how to avoid them!

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Read: "6 site structure mistakes and how to avoid them!"
6 site structure mistakes and how to avoid them!