Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2022 is not much different from the past couple of years: you still need to improve the same, but you need to set …Read: "SEO in 2022: Your chance to shine!"
User eXperience (UX) archives
Recent User eXperience (UX) articles
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website is the right use of …Read: "Customer reviews increase users’ trust"
“If only I could simply wave my wand and have a super-fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers to …Read: "5 ways to improve your Core Web Vitals"
Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content is. Fortunately, awareness is growing and platforms such as WordPress offer lots of possibilities to …Read: "How to improve the accessibility of your website"
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!Read: "Ecommerce usability: the ultimate guide"
WordPress comes with a basic internal search system, but it has lots of room for improvement. If your webpage has more than just a few pages, you should definitely make sure that you’re providing a great internal search experience. Read on to understand why! Search is how we… search In the early days of the …Read: "Optimizing internal search in WordPress"
Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is now …Read: "Page experience: a new Google ranking factor"
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how …Read: "How to get ratings and reviews for your online business"
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if your visitors end up struggling to contact you — you could lose out on sales, too. So it’s not good …Read: "Contact page mistakes: Five annoying errors to avoid"
If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …Read: "6 site structure mistakes and how to avoid them!"