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Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Keyword research for your Shopify or WooCommerce store

9 March 2022 | Edwin Toonen

When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products […]

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Keyword research for your Shopify or WooCommerce store

Yoast SEO 18.3: More fixes and enhancements

8 March 2022 | Edwin Toonen

Today, we’re releasing version 18.3 of Yoast SEO. For this release, we did another round of fixes and improvements. We’ve improved the importer, enhanced the HowTo blocks, and fine-tuned an assessment. Ready to update to Yoast SEO 18.3? Also, don’t forget to read about the feature that should have been in this release. Fixes and […]

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Yoast SEO 18.3: More fixes and enhancements


7 tips to get more traffic to your Shopify store with SEO

23 February 2022 | 4 Comments | Edwin Toonen

You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting a decent amount of traffic is the hardest part of running an online store. Luckily, SEO can help you bring a […]

Read: "7 tips to get more traffic to your Shopify store with SEO"
7 tips to get more traffic to your Shopify store with SEO


Indexing in Yoast SEO: What pages to show in Google’s search results

14 February 2022 | Edwin Toonen

You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is […]

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Indexing in Yoast SEO: What pages to show in Google’s search results



Yoast SEO 18.0: Fixes and enhancements

25 January 2022 | 2 Comments | Edwin Toonen

After releasing Yoast SEO for Shopify last week, it’s time for a new update of our OG WordPress SEO plugin. With the holiday season just behind us and the focus on Shopify, Yoast SEO 18.0 is a smaller update that brings several fixes and enhancements. Find out what you can expect! Yoast SEO 18.0 is […]

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Yoast SEO 18.0: Fixes and enhancements