Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a great tool to get more people to your website? By optimizing your content for search […]Read: "Why should you optimize your content for search engines?"
Hi there. My name is Camille and I work as a content manager at Yoast. This means that my work mainly revolves around content. The creation, optimization, and sharing of useful and fun content that will hopefully help you on your SEO adventure!
My love for content started at a young age with the discovery of books. Novels, fantasy series, classics, biographies, and the occasional comic book. They all create their own little world you can dive into whenever you feel like it. But our world has lots of stories to tell as well. That’s why, after a few years of working in online marketing, I decided to focus on content marketing.
I have a Bachelor’s degree in Communication & Multimedia Design and a Master’s degree in Media & Influence. Besides my interest in media, I also enjoy being outdoors. Taking long walks, swimming or going to a music festival with friends to wind down and recharge my batteries. I live in the lovely town of Elst with my fiancé Nico and cat Nami.
The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But should you also optimize your […]Read: "Homepage SEO: Does it exist?"
If your online shop is hosted on Shopify, you’ll know that it helps you easily manage your online shop and make sure it looks good. However, picking a fresh design is not the only thing you need to think of when it comes to your pages. Sure, it helps when people are impressed by the […]Read: "How to build exceptional product pages in Shopify"
We often encounter sites with category and tag structures that are completely unmanaged. Even large news sites can suffer from overusage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, […]Read: "Taxonomy SEO: How to optimize your categories and tags"
Today, we’re launching Yoast SEO 17.9. In this release, we have an awesome new feature to share with you. We’ve partnered up with SEO tool Wincher to bring you keyphrase performance tracking. This new feature will allow you to get a better understanding of how your posts are ranking over time. Let’s find out more […]Read: "Yoast SEO 17.9: Track the performance of your keyphrases with Wincher"
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website is the right use of […]Read: "Customer reviews increase users’ trust"
When you started your business, what were the first steps you took to establish yourself in the market? You probably thought of a name and created a logo to go with it. Who knows, maybe you also created a few social accounts to introduce your business to potential customers right away. But like most businesses, […]Read: "Our new workout helps Google understand your site!"
When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking for those keywords is just a tiny part of the story. In reality, you could be ranking for queries you don’t even know about! In […]Read: "What queries are you ranking for, and with which pages?"
It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room for extras? Is it smart to stuff your URL with keywords? First of all, it’s good to know that the best practices for SEO-friendly URLs […]Read: "Best practices for SEO-friendly URLs"
With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users use Pinterest to decide what they should buy next. So whether you’re a small business or sell all over the world, Pinterest is worth investing […]Read: "How to promote your products and earn money on Pinterest"