Google Analytics archives

Recent Google Analytics articles

What is the Google Site Kit plugin?

10 November 2021 | Edwin Toonen

Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, …

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What is the Google Site Kit plugin?

YouTube SEO: How to use analytics for your video strategy

23 August 2021 | Phil Nottingham

If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time. …

Read: "YouTube SEO: How to use analytics for your video strategy"
YouTube SEO: How to use analytics for your video strategy


Everyday website optimization: 6 tasks for your daily SEO routine

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things …

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Everyday website optimization: 6 tasks for your daily SEO routine

How to measure the success of your content SEO strategy?

If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of …

Read: "How to measure the success of your content SEO strategy?"
How to measure the success of your content SEO strategy?

An introduction to Microsoft Clarity

11 November 2020 | 4 Comments | Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, …

Read: "An introduction to Microsoft Clarity"
An introduction to Microsoft Clarity

The latest news in SEO and WordPress: October 2020

29 October 2020 | Edwin Toonen

October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. …

Read: "The latest news in SEO and WordPress: October 2020"
The latest news in SEO and WordPress: October 2020


Searching without result: Insights from zero result searches

3 June 2020 | 6 Comments | Joost de Valk

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website …

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Searching without result: Insights from zero result searches

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments | Hanneke Beers

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

Read: "Measure your social media efforts with UTM tags"
Measure your social media efforts with UTM tags