When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking for those keywords is just a tiny part of the story. In reality, you could be ranking for queries you don’t even know about! In …
Read: "What queries are you ranking for, and with which pages?"
Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, …
Read: "What is the Google Site Kit plugin?"
Google Search Console is a must-have tool for all site owners as it gives you an incredible amount of information about how your site is doing in search. We strongly advise you to add your website to Google Search Console to fully benefit from all the insights. Yoast SEO can help you verify your site …
Read: "How to add your website to Google Search Console"
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages …
Read: "Did Google Search Console send an email with an error message?"
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives you everything you need to get the …
Read: "How to check the performance of your rich results in Google Search Console"
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to find your essential website pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you …
Read: "What is an XML sitemap and why should you have one?"
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want …
Read: "SEO news in April 2021: More time for your Core Web Vitals"
If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of …
Read: "How to measure the success of your content SEO strategy?"
Every month, we organize a free webinar to discuss what’s new in the world of SEO and WordPress. During these webinars, our SEO experts Joost de Valk and Jono Alderson guide you through the latest news and tell you what you need to know for your site. This time there was lots to discuss, from …
Read: "The latest news in SEO and WordPress: February 2021"
Google’s new subtopics ranking, a page builder that’s also focusing on performance and a tool to easily rewrite and repost old content. These are a few of the news items that our SEO experts Joost de Valk and Jono Alderson discussed during our SEO news webinar on the 26th of January 2021. Missed it? No …
Read: "The latest news in SEO and WordPress: January 2021"