Avatar of Willemien Hallebeek

Willemien Hallebeek

I’m the Manager Content at Yoast. I’ve got a passion for creating easy to understand content about difficult topics. Besides that, I love improving and structuring existing content to make sure users will find what they’re looking for.

You can find Willemien on: TwitterLinkedin

I started as Content Manager at Yoast in 2015. In 2017, I became the SEO blog team lead and spend most of my time creating publication schedules, coordinating our writers, and writing articles myself. In 2020 I became responsible for the content of yoast.com as a whole.

Before I started at Yoast I worked in communication and publishing at various companies. Amongst others, I led the launch of international websites for the European and Australian market at a large US medical company.

I live together with my husband Alain, our toddler Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables, and spending time outside running and horseback riding.

10 tips to streamline your blog content workflow

5 July 2021 | Willemien Hallebeek

Content production seems quite simple, in principle. You come up with an idea, write about it, do some SEO checks and click publish. Simple, right? In reality, it hardly ever turns out that way, especially if you’re working with a team. Miscommunications, last-minute changes, confusion about what needs to happens when. We’ve all been there! […]

Read: "10 tips to streamline your blog content workflow"
10 tips to streamline your blog content workflow

The 6 most common SEO mistakes and how to avoid them

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites are making similar mistakes. Here, we’ll give you an overview of […]

Read: "The 6 most common SEO mistakes and how to avoid them"
The 6 most common SEO mistakes and how to avoid them

A long term SEO strategy? Knowing what Google wants is the key

Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again, […]

Read: "A long term SEO strategy? Knowing what Google wants is the key"
A long term SEO strategy? Knowing what Google wants is the key

How to find your niche in 4 easy steps

Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to […]

Read: "How to find your niche in 4 easy steps"
How to find your niche in 4 easy steps

The readability checks in Yoast SEO: a closer look with our linguists

This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add […]

Read: "The readability checks in Yoast SEO: a closer look with our linguists"
The readability checks in Yoast SEO: a closer look with our linguists


Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice […]

Read: "Timeless SEO tips: 6 universal SEO tactics that never go out of fashion"
Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

What’s technical SEO? 8 technical aspects everyone should know

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO […]

Read: "What’s technical SEO? 8 technical aspects everyone should know"
What’s technical SEO? 8 technical aspects everyone should know

Clean up your site structure: how to reorganize your website

4 January 2021 | Willemien Hallebeek

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it […]

Read: "Clean up your site structure: how to reorganize your website"
Clean up your site structure: how to reorganize your website

Using Google’s search results to create great content

26 October 2020 | Willemien Hallebeek

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic […]

Read: "Using Google’s search results to create great content"
Using Google’s search results to create great content