Avatar of Thijs de Valk

Thijs de Valk

I have a Master’s degree in Pedagogical Sciences, which can be best understood as developmental psychology. As a behavioural scientist, I’m interested in how people interact with our products, services and how they view our brand as a whole. I’ve recently taken on the role as CEO. Yoast is an amazing company that I'm honored to lead through its next chapters!

You can find Thijs on: TwitterLinkedinFacebookWordPress

I’m married to my lovely wife and together with our two sons and daughter we live within walking distance from the Yoast office in Wijchen. I enjoy watching Netflix, drinking beer and meeting up with friends.

I’m an SEO enthusiast and thoroughly enjoy the impact Yoast and WordPress can make on the (open) web.



What are dimensions and metrics in Google Analytics?

14 May 2018 | 7 Comments | Thijs de Valk

Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete […]

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What are dimensions and metrics in Google Analytics?


What are sessions in Google Analytics?

10 April 2018 | 13 Comments | Thijs de Valk

I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term […]

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What are sessions in Google Analytics?






Shopping cart abandonment

12 April 2016 | 14 Comments | Thijs de Valk

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost […]

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Shopping cart abandonment

Thijs likes to talk about Yoast SEO, ecommerce SEO and user experience.

  • Site reviews by Yoast

    [Dutch] Thijs reviewed two websites at WordCamp NL. Check out the video to discover his findings!