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How to add focus to your text with Yoast SEO Insights

Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide you: prominent words in Insights. Here, I’ll show you how it works.

What is Yoast SEO Insights?

Yoast SEO Insights is a section in the Readability part of the plugin that is meant to hold tools that give you more insights into what you are writing. Currently, the section holds the Prominent words check. Our plugin analyzes your text in real time and provides you with a list of words you use most in your article.

By checking the prominent words against your intended keyword(s) for this post, you should see if there are any discrepancies. If you write about ‘off-page SEO’ and the most prominent word in your text is ‘on-page SEO’ you’re probably going in the wrong direction. You can edit your text until it becomes more focused on your main focus keyword and its supporting or related keywords.

What’s more, you might find new words in that list that should really be on your keyword list. Great, add them to the list and maybe even write a new post about them.

Prominent words are not tied to the SEO and readability analyses in Yoast SEO. Follow their lead to find out if you’ve used your focus keyword correctly and use the prominent words feature to get an idea of what your article is actually about. If it doesn’t align with your goals you can fix that.

insights prominent words yoast seo

Internal linking uses Yoast SEO Insights

The prominent words feature is a great tool to help you focus your text. While using it, you can get a good feel of where your text is going and you can make changes right away or after you’ve finished your draft. In addition, the prominent words also serve another purpose as they are used to determine which articles are suggested by our internal linking tool.

The internal linking tool is also a premium feature and it suggests links to add to your article based on what you write. These suggestions are super relevant and by automatically suggesting them, you won’t have to find them yourself. Click on the icon and paste the link over the relevant piece of text.

Want the prominent words check? Get Premium!

Both the prominent words in insights and the internal linking features are available in Yoast SEO Premium. In addition to these two cool tools, you’ll also get, among other things, a killer redirects manager, the possibility to optimize your articles for multiple focus keywords and social previews for Twitter and Facebook.

Buy Yoast SEO Premium now!

Unlock the prominent words check and other powerful features for your WordPress site with the Yoast SEO Premium plugin! You’ll also get access to all the Yoast SEO academy courses, and much more!

Only $99 USD / per year (ex VAT) for 1 site

Read more: SEO copywriting: the ultimate guide »

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17 Responses to How to add focus to your text with Yoast SEO Insights

  1. mk
    mk  • 4 years ago

    i am using Yoast Plugin since 1 year but using only free version so now i am looking towards to get paid i there nay discount?

  2. Rohan
    Rohan  • 4 years ago

    I am currently yoast plugin for my blog and i have to tell you that i am totally and happily content with it. You people have done a really amazing job.

  3. Aayush Bhaskar Verma
    Aayush Bhaskar Verma  • 4 years ago

    Yoast free version is awesome. I am looking forward to buy Yoast premium this week. However, i am still confused between SEOpressor and yoast.

  4. Excel Ajah
    Excel Ajah  • 4 years ago

    Great piece, I have Yoast SEO premium, and the prominent word check helps me to put me back on track when I am deviating from my intended keyword.
    Thanks for this post.

  5. Basit Ansari
    Basit Ansari  • 4 years ago

    Yeah, I know about these type of keywords and thanks for sharing.

  6. nexvan
    nexvan  • 4 years ago

    Thanks Edwin for the tips on Yoast SEO.

  7. Laudine
    Laudine  • 4 years ago

    Thanks for the tips about SEO!

  8. Zaman Khan
    Zaman Khan  • 4 years ago

    Thanks Edwin for the tips on Yoast SEO. But sometimes I find the challenge not just focusing on the keywords, but how to weave them into a meaningful and engaging piece of content. Any advice on this?

    • Edwin Toonen

      Hi Zaman. Practice makes perfect. Don’t focus too much on your keywords. Just write what you want to write to get your message across. When you’ve finished your draft and you find that you haven’t mentioned your keywords or related keywords enough, go back and edit your text. Don’t force yourself to write stuff that feels unnatural, it’ll kill your creative flow.

  9. James Harry
    James Harry  • 4 years ago

    This tool will be surely helpful in making better content for the readers. A good content will certainly bring up the success to your blog.

    • Edwin Toonen

      Absolutely, James!

  10. Naveen Kumar
    Naveen Kumar  • 4 years ago

    Yes, this could help a lot for analyzing the content part.
    Can doest Yoast give a free version of it?

    • Edwin Toonen

      No, this is tool is only available in Yoast SEO Premium.

  11. sachin raj
    sachin raj  • 4 years ago

    Hi Edwin,
    yoast seo plugin is very good for on-page seo .
    i am using yoast seo premium till 3 4 months and getting maximum result.
    also have plugins news seo,local seo,video seo,woocommerce seo.
    thank you for making your service very good.

    • Edwin Toonen

      Great to hear, Sachin! Thanks for your support.

  12. Freddy G. Cabrera
    Freddy G. Cabrera  • 4 years ago

    Hey Edwin!

    This is a very helpful feature of this SEO plugin.

    Making sure that your content has a balanced level of readability is important. Especially, if you are building a niche blog.

    I love the Yoast SEO plugin!

    Thank you for sharing this helpful tip!

    Best regards! :D

    • Edwin Toonen

      Thanks, Freddy!