Configuration guide for Yoast WooCommerce SEO

Once you’ve set up the Yoast WooCommerce SEO plugin, you’ll want to set things up so they work the way you want them to.

Brand, Manufacturer, and Color
Yoast SEO Breadcrumbs Replaces the WooCommerce Breadcrumbs
Product identifiers
Pinterest Rich Pins
XML Sitemaps
Metabox Notifications

The Yoast SEO: WooCommerce settings page is located under SEO → WooCommerce SEO

  1. Log in to your WordPress website.

    When you’re logged in, you will be in your ‘Dashboard’.

  2. Click on ‘SEO’.

    On the left-hand side, you will see a menu. In that menu, click on ‘SEO’.

  3. Click on ‘WooCommerce SEO’.

    The ‘SEO’ settings will expand providing you with additional options. Click on ‘WooCommerce SEO’.

Brand, Manufacturer, and Color

There’s also a feature for improving the output of Schema and OpenGraph markup. This allows for (among other things) better sharing on Facebook.

The Yoast WooCommerce SEO plugin will add the “Brand” attribute as a “product:brand” tag in the source code of the product page. It will also add the “Manufacturer” and “Brand” attributes as schema attributes to the product page. This will help show rich snippets in Google for products.

The Color attribute describes the color of your product. That can help clients filter the results, to get their desired color.

To make WooCommerce SEO output these tags you will need to add attributes to your products. To learn more about the Brand, Manufacturer, and Color schema and how to set it up visit: How to Add Custom Attributes to your Products.

For a full review of what is outputted when you add a video on a page see our WooCommerce SEO Schema Documentation Guide. 

Note: This section is only displayed when you have enabled breadcrumbs in our WordPress SEO plugin.

Enabling this will make sure your website is outputting the Yoast SEO breadcrumb, instead of the WooCommerce breadcrumb. The advantage is our breadcrumb is better customizable and gets picked up by search engines better. And all that at the tick of a box:


What do the Yoast SEO Breadcrumbs do?

The Yoast SEO breadcrumbs will output JSON-LD data in the source code. We have found this to be the most reliable method of implementing breadcrumbs for rich snippets.

What do the Yoast SEO Breadcrumbs look like?

Once configured, Yoast will show the JSON-LD in the source code.

Yoast SEO Breadcrumbs as JSON+LD as they appear in the Source code for the plugin sales page.

Eventually, Google will replace the link that appears beneath your SEO Title with one that shows the breadcrumb pathway.

Yoast SEO Breadcrumb pathway as shown in Google.

How do I further Customize the Yoast SEO Breadcrumbs?

You can do so by examining the filters and links on our Implement Yoast SEO Breadcrumbs page.


The last option is really simple. If you want the WooCommerce meta box to show up above the Yoast SEO meta box, tick the box next to Move WooCommerce up:

Product identifiers

You can also find some of the plugin settings when you are adding a new product. If you click on the Yoast SEO tab in the Product data meta box, you will see some input fields that allow you to add product identifiers.

If your products have any of the listed unique identifiers you can add them in the appropriate field. Yoast SEO will use them in your Schema and OpenGraph output.

Pinterest Rich Pins 

The plugin will output WooCommerce’s price, currency, and availability metadata for use with Pinterest’s Rich Pins. Below is the meta data that the WooCommerce SEO plugin outs:

<meta property="product:price:amount" content=""/> 
<meta property="product:price:currency" content="USD"/> 
<meta property="product:availability" content="instock"/>

In order to get rich pins, you will need to validate and apply for them. Please use this guide here for more information: Rich Pins for My Site.

XML Sitemaps

The Yoast WooCommerce SEO plugin also does some things automatically, like removing stuff from the XML sitemaps that doesn’t belong there like WooCommerce’s Cart, My Account, and Checkout pages. 

It also adds images from the Product Gallery into the sitemap.


WooCommerce SEO outputs several schema types based on the information you enter into WooCommerce. For full listing of all the schema types see: WooCommerce SEO Schema Documentation

With aggregateRating schema you need to have at least one review before the plugin can output it.

Metabox Notifications

The WooCommerce SEO adds additional checks in the metabox area of the Yoast plugin.

It will output a singular check for length in the short product description area. Specifically, it looks at the word count and considers 0 as having no words, 1-19 as short, 20-49 as good, and 50+ as long. 

If you added a product gallery the plugin will check it for alt-attributes.

However, with regards to setting up the plugin: you’re done! Have fun with it!

Twitter Product Cards

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