Site structure archives

Recent Site structure articles

What is cornerstone content?

15 February 2022 | 2 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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What is cornerstone content?

Taxonomy SEO: How to optimize your categories and tags

1 February 2022 | 2 Comments | Camille Cunningham

We often encounter sites with category and tag structures that are completely unmanaged. Even large news sites can suffer from overusage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, …

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Taxonomy SEO: How to optimize your categories and tags

Sustainable SEO: How to focus on a lasting SEO strategy

20 January 2022 | 3 Comments | Marieke van de Rakt

You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitions in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re …

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Sustainable SEO: How to focus on a lasting SEO strategy

How to pick up SEO after you’ve neglected your site

19 January 2022 | Marieke van de Rakt

The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease in organic traffic and want …

Read: "How to pick up SEO after you’ve neglected your site"
How to pick up SEO after you’ve neglected your site



Your website needs SEO maintenance!

2 December 2021 | Marieke van de Rakt

In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And although these SEO tasks can be boring, your website needs you to execute them. Your website needs SEO love. I am …

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Your website needs SEO maintenance!

Content maintenance strategy: 6 tips for a cleaner website

11 November 2021 | 11 Comments | Willemien Hallebeek

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that …

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Content maintenance strategy: 6 tips for a cleaner website


Why focus on long-tail keywords?

22 September 2021 | 4 Comments | Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

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Why focus on long-tail keywords?