One of the key things that the Yoast SEO plugin does is output rich, structured data on each page on a site. This allows data consumers like Google, Facebook, and Pinterest to more easily read and extract key product information, and to reward sites with rich listings and integrations. Building and maintaining that functionality boils […]Read: "Adventures with product availability standards in WooCommerce"
I have a background in web development, digital marketing, and technical SEO. I’m a ‘digital native’, and driven to improve the web.
Over the years I’ve worked with startups, agencies, tool vendors, and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets.
Now, I’m thrilled to have I’ve found my home at Yoast HQ. I’m still not sure what my job is, but I have a wonderful time rambling about ideas I’ve had, flailing my arms around, speaking at events, and distracting people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.
Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to do. 10 steps to move WordPress That should be it, you’ve moved WordPress to a new […]Read: "Move WordPress to a new domain in 10 easy steps!"
Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do […]Read: "It’s not enough to ‘write content’. You have to publish resources."
Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their […]Read: "WordPress robots.txt: Best-practice example for SEO"
When we talk about SEO for WordPress, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’, then? And why should you optimize it? In this post, we’ll explain all you need to know about it. […]Read: "What is a slug and how to optimize it?"
This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow […]Read: "Setting up WordPress for AMP: Accelerated Mobile Pages"
If you’ve noticed that your Yoast SEO Search Console report looks surprisingly empty, it’s because Google have shut down the system which provides data about their crawl errors. There’s no need to worry, though – we knew this was coming, and we have plans for the future. Your Search Console report won’t show any information […]Read: "Where did my Search Console errors go?"
We’re delighted to share the news that our new approach to including rich, complete and extensible Schema.org markup on all sites which run Yoast SEO is now live (from our 11.0 release). This is a project which we’ve been working on for months, and it was unashamedly ambitious. As search engines make more and more use of structured […]Read: "Our revolutionary solution to Schema.org markup"
Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts […]Read: "What is Google Search Console?"
Learning how to check your site speed doesn’t need to be daunting. This short guide will give you the basics, and point you in the right direction. There’s no single metric The first thing to understand is that there is no single metric or measurement for ‘speed’. There’s no simple number which you can use […]Read: "How to check site speed"
Jono likes to talk about SEO, technical SEO, site speed and WordPress.
Jono was a guest on The Torque Social Hour - a weekly livestream about WordPress news, events, and life. They talk about how Jono uses AMP to create super fast websites.
Hear all about Jono's unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and a little bit about Jono’s impressive sci-fi book list.
Jono shared practical tips to speed up your website with Philipp Schoeffmann at Affiliate World Europe 2019 in Barcelona.